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According to unofficial data, China’s game controller shipments account for nearly 90% of the world’s total, but the road to free branding by Chinese game controller manufacturers has been very bumpy. The large number of foundries for game giants have weakened industrial profits. As the game market changes from traditional console games In order to develop mainly in the direction of mobile games and new micro-host games, Chinese handle manufacturers are expected to rely on the oppression of giants and jointly change the world’s game landscape with Chinese game industry manufacturers.

Handle evolution history: a history with the evolution of the hardware carrier

The game controller has developed and grown along with the development of the game console. As a necessary input method for the game console, the relationship between the controller and the console is very close. Every console manufacturer and each new type of console has its own unique handle input device. . From the earliest simple knobs to Nintendo’s innovative cross keys, to later digitization and force feed, to complex applications such as touch screen somatosensory positioning, the gamepad itself has undergone earth-shaking changes in the past few decades.

The picture below is a creative poster made by the foreign creative team Pop Chart Labs. It shows almost all the controllers from the knob box of the game console Odyssey, which was born in 1972, to the latest PS4 controller, and even the latest ones. Micro host OUYA handle.

The evolutionary history of the controller, a common observation angle is the development history of the game console itself. However, from another perspective, the evolution history of the controller can also be regarded as the evolution history of the game hardware carrier, from the early game console dedicated controllers to the PC universal controllers, to the recently rapidly developing mobile smart terminal controllers and new models. The evolution process of the host controller.

In the early days, the development of the handle was mainly centered on the development needs of the game console.

However, with the advent of new gaming hardware PCs, handles are also changing. In 1984, Nintendo released the landmark NES gamepad. Subsequently, IBM engineers used the method of “imitation” the Nintendo gamepad to “invent” a similar style of gamepad for PC, through the computer’s sound card (the original design was installed in the mouse Serial port) send commands to the host computer. Another major change is that in 1995, Microsoft used DirrectX to correspond the handle buttons to the keyboard buttons, thereby realizing the digitalization of the handle, and developing the first all-digital handle. At the same time, it also realized the serial connection of multiple handles. Human games become possible.

Now, with the development of smart terminals and mobile games, handle peripherals have also entered the mobile game stage. Controllers based on Bluetooth and other wireless technologies continue to emerge. The mainstream iOS, Android systems and mainstream models already have adaptable game controllers. For example, it supports MOGA, Logitech, and a large number of domestic handle manufacturers. The continuous emergence of new microconsoles (OUYA and other OTT game boxes, etc.) has opened up a new broad space for the development of handles.

The evolution history of the handle industry chain: the curve of Chinese manufacturers’ road to saving the country

In the early days, the design and production of gamepads were all done by the host manufacturers themselves. Such as Atari 2600 joystick controller, Nintendo’s NES controller, Sony’s PS controller and so on. At this stage, the entire game market, including controller peripherals, is dominated by giants in the United States and Japan.

Due to China’s ban on game consoles, Chinese manufacturers have not been able to make great achievements in the field of game consoles. However, with the advantages of technology and cost in the field of electronic products after the reform and opening up, Chinese manufacturers have made major breakthroughs in the field of game peripherals. . Since the late 1990s, a number of game peripheral manufacturers have established and emerged. However, due to the closed nature of game content and game consoles, Chinese handle manufacturers can only survive in the cracks as handle foundries for giants such as Nintendo, Sony, and Microsoft. From this stage, the controllers of PS, Wii, and Xbox consoles are basically designed and produced by Chinese controller manufacturers. Up to now, more than 90% of game controllers in the world are produced by Chinese manufacturers. In terms of the development of the game controller’s own brand, some ideal manufacturers, such as Beitong, etc., have built their own brands through continuous efforts, but their influence is mainly domestic; mainly limited by the development of China’s overall game industry Insufficient, the quantity and quality of domestic game content are not high, and it is impossible to form an industry supporting advantage. This is very disproportionate to the overall strength of China’s handle industry.

After the battle, the profound changes in the game market have brought a turning point for the Chinese gamepad brand to go to the world. The rapid development of mobile games has brought a huge impact to traditional game consoles. Based on massive amounts of mobile game content, the game form based on new game devices such as smart terminals and new micro game consoles (Miroconsole) has become the most potential game development direction. In the new direction, China has the world’s largest user base, a large number of game developers and high-quality game content, as well as a complete industry chain such as smart terminals and micro game consoles. These are basically the same as the entire industry chain in the era of traditional game consoles. The situation controlled by the Japanese giants is very different.

With these new game models supporting Bluetooth, wireless and other controllers, Chinese controller manufacturers continue to have an internationally leading advantage. With the cooperation of some handle game adapting platforms including Nibiru, domestic far-sighted handle manufacturers, together with OTT box and micro host manufacturers, began the creation of Chinese game brands, and with the influence of Chinese games in the world Intensified, the Chinese handle brand has also begun to exert its strength in the global market.

The times make heroes. From the perspective of Maidou Games, with the lifting of the ban on Chinese game consoles, the Chinese game industry is bound to flourish, and the monopoly of the world game market by the United States and Japan will completely change with the rise of Chinese manufacturers. The handle industry will also usher in its own spring.


Post time: Sep-28-2021